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In May 1927, lack of demand for the Model T
forced Ford to shut down the assembly lines
on the iconic vehicle. Later that year, the
company introduced the more comfortable
and stylish Model A, a car whose sleeker look
resembled that of a Lincoln automobile.
In fact, the Model A was nicknamed
“the baby Lincoln.”
In 1917, Henry Leland, a founder
of the Cadillac auto brand,
established the Company;
he reportedly named the new venture
after his hero, President
Facing financial difficulties,
On February 4, 1922,
the Ford Motor
Company purchased the failing
luxury automaker Lincoln
Motor Company for $8 million.
In the 1930s, Ford’s Lincoln
its popular Zephyr model, which was inspired
by the Burlington Zephyr, a streamlined,
diesel-powered express train that debuted amid
great fanfare in 1934 and featured an engine
built by General Motors.
The Lincoln Continental launched in 1939 and
was a flagship model for decades.
Other leading Lincoln models over the
years have included the Town Car,
a full-size luxury sedan released
in the 1980s, even though Henry Ford
had a custom-built vehicle called a
Town Car in the 1920s.
In 1938, Mercury was created by Edsel
Ford ( Henry Ford's son ).
Forming half of the Lincoln
- Mercury Division,
the brand was intended to bridge the
price gap between the Ford and Lincoln
vision for Mercury included improved
power, ride, handling, stopping distance,
internal noise and enhanced styling.
To offer a
medium price car under its own marque,
Edsel Ford began Mercury as a separate
company within Ford in 1937. Even
it was used on the Chevrolet Mercury for
1933, the Mercury name was selected
over 100 potential model and marque names.
model, the 1939 Mercury 8, sold for
$916 and had a 95 horsepower V-8 engine.
More than 65,000 were built the first year.
The offerings included a two and four door
sedan and a town sedan.
When World War
2 ended in 1945,
Mercury was coupled with
Lincoln, and the Lincoln -
Mercury Division debuted.
In the 1950s,
featured more styling and
features such as the first fixed sunroof
on the 1954 Mercury Sun Valley, with a
transparent Plexiglas top. In 1957,
grew wider, longer, lower and more powerful
with what was called Dream Car Design.
Mercury had entered its heydays as a
premium brand with models like the
Montclair, Monterey and
In the late 1950s,
the launch of the Edsel
brand would significantly affect both the
Lincoln and Mercury divisions.
For 1957, the entire Mercury product
redesigned, and for the first time since 1948,
Mercury vehicles no longer shared
a common body with Lincoln.
In 1957, Mercury
introduced station wagons
as a model line, such as the Voyager
and wood-grained Colony Park.
While Lincolns would shift to unibody
construction for 1958, the 1957
shared the chassis and underpinnings of
the premium models of the upcoming
In a marketing decision that would prove
fatal to the future of the Edsel brand, the
of the Edsel division overlapped the Mercury
Edsel was developed, and manufactured
by the Ford Motor Company for
model years 1958 - 1960.
In 1958, 63,110
Edsels were sold in the U.S.,
and 4,935 were sold in Canada.
In 1959, 44,891
Edsels were sold in the U.S.,
and 2,505 were sold in Canada.
And in 1960,
Edsel's last, only 2,846
vehicles were produced.
heavily in a yearlong campaign
leading consumers to believe that the
Edsel was the car of the future.
After it was unveiled to the public, it was
considered to be unattractive, overpriced,
The Edsel never gained
contemporary American car
buyers and sold poorly.
The Ford Motor Company lost
million on the Edsel's
manufacturing, and marketing.
the Cougar was introduced,
which was Mercury's version of
the Ford Mustang.
The 1970s Mercury saw
of the Grand Marquis, Mercury’s
nameplate. Mercury sales peaked
in 1978 at
an all-time high of 580,000.
1975, several changes
across the Mercury
line. The long running Monterey
discontinued, with the Marquis
the sole model, and a new Grand
was put between the Marquis and
Originally intended as the
for the Comet, the Monarch, led
completely new market segment:
the luxury compact car.
After the 1997
model year, the Cougar was
discontinued as the personal
began to decline in demand.
Ford announced the closure
of the Mercury line by the end
of the year.
In terms of overall sales in
the Mercury brand held only a 1
share, compared to the 16
share of Ford.
With under 95,000 vehicles per
for 2009, Mercury had
sold fewer vehicles
than either Plymouth in 2000
Oldsmobile in 2004.